I like Rugers. I've liked Rugers for year. I like the name, I like the logo, I like their style (seriously), and I like the guns' claimed durability.
I owned a 2" SP101 .357. Great gun. Well balanced, loud, fun. I owned a 10/22 with several "high capacity" mags. They are the Hotlips design, so I quickly destroyed the feed lips on one. I sold those guns when I moved to NYC. I wished that I had stored them with a relative instead, because I really miss them.
Since I moved to the relatively gun-friendly state of North Carolina, I bought a P95. Though I have problems with the grip, I really like it, too. The only reason I didn't also buy a Ruger shotgun is that they don't make a pump action. And of course the Remington 870 is "legendary."
Am I Ruger fanboy? I doubt it. I might be a Ruger loyalist, or a Ruger enthusiast. But if they don't have the tool I want or need at the price I'm willing to pay, then I'll get it somewhere else.